Soft Power in a Bottle: Bekseju’s Cultural Diplomacy at the 22nd Korea Image Awards

In the mid-21st century, as Korea's cultural identity has been integrated into the mainstream of the global market, we have entered a new phase of 'exporting emotions' beyond simple consumer goods. The 22nd Korea Image Awards ceremony, held on January 15, 2026, at the Westin Seoul Parnas Hotel in Gangnam, Seoul, was a symbolic event showcasing the modern reinterpretation of these Korean values at...