The Symphony of Synergy: How Harman’s ‘Sonic Sanctuary’ Strategy Transforms the Digital Cabin into Samsung’s Ultimate ‘Third Living Space’
Paradigm Shift to the 'Third Living Space'The automotive industry is currently at the epicenter of a secondary revolution, where the means of transportation is being redefined as an 'experience space', beyond the hardware upheaval of transitioning from internal combustion engines to electrification. The CES (Consumer Electronics Show) held in Las Vegas in 2026 vividly showcased this trend.