A watan Janairu 2026, al'adun shahararrun Koriya ta Kudu sun fuskanci wani abin mamaki. A lokacin da adadin haihuwa ya fadi zuwa wani adadi mai ban mamaki a tarihin dan Adam, kuma tattaunawar 'karewar ƙasa' ta zama ruwan dare, a ban mamaki, wani fim na soyayya wanda aka gina bisa ga 'haihuwa ba tare da shiri ba' ya mamaye gidan talabijin da dandamalin OTT na duniya. Fim din mako na Channel A 《Positively Yours》 ya sami mafi girman kallo a kasashe 116 a duniya, ciki har da Amurka, Turai, Oceania, da Kudancin Asiya, a cikin makon farko na fitowarsa, yana kafa sabon tarihi ga 'K-Rom-Com'.
Wannan ba kawai nasara ce a cikin kallo ba. Yana nuna cewa ta hanyar tsarin mutane biyu da suka bayyana 'suna guda' da 'DINK' suna zama iyaye ta hanyar wani dakin dare, mutane na zamani suna dawo da darajar 'iyali' da suka danne a cikin fagen mafarki. Wannan labarin yana dauke da zurfin bincike wanda ya hada da nasarorin kididdiga na fim din 《Positively Yours》, bambance-bambancen daga asalin webtoon, kyawawan halayen 'yan wasan kwaikwayo, da tambayoyin zamantakewa da wannan aikin ke jefa wa masu kallo na duniya a shekarar 2026. Me yasa muke jin dadin labaran wadannan 'iyaye marasa shiri' a yanzu?
Idan tsarin nasara na tsofaffin fina-finan Hallyu ya fara daga Asiya kuma ya bazu zuwa Yammacin duniya a cikin 'gudun jere', 《Positively Yours》 ya dauki tsarin 'babban fashewa' wanda ke fashewa a lokaci guda a duk nahiyoyi lokacin da aka fitar da shi. Bayanai da aka bayar daga dandamalin OTT na duniya Rakuten Viki da U-NEXT na Japan sun tabbatar da cewa wannan fim yana da 'jawo hankali na duniya' wanda ba ya iyakance ga wasu al'adun.
Abin lura a cikin wannan bayanin shine disappearance of 'Cultural Discount'. Gabaɗaya, batun 'haihuwa kafin aure' yana da batun mai laushi wanda ya bambanta sosai a cikin karɓa dangane da al'adun. Duk da haka, a Yammacin duniya (Amurka, Faransa, Brazil), ana fassara shi ta hanyar nahiyar 'rom-com mai sauƙi', yayin da a Asiya da Gabas ta Tsakiya, ana cinye shi a matsayin 'labarin mai jarumi namijin da ke da alhakin' tare da sabbin al'adun. Wannan yana nuna cewa fina-finan Koriya sun kafa wani nau'in da ya dace da ka'idodin duniya maimakon zama kawai 'labarun Koriya'.
Daya daga cikin abubuwan da ke ba da gudummawa ga nasarar wannan fim shine al'ummar dandamalin OTT na duniya 'Rakuten Viki'. Yayin da Netflix ke haifar da kallo mai shagala ta hanyar algorithms, Viki ta gina wani karfi na yanayi na bazuwar da ke juyawa a kan masoya masu sha'awa (QC) da ke shiga cikin samar da fassarar.
Gaggawa na martani na sharhi: Da zarar fim din ya fito, dubban sharhi sun cika Reddit da sashen bita na Viki a cikin lokaci, kuma logline "juyin halin mutane biyu da suka ce ba za su taɓa aure ba a wannan rayuwar" ya bazu kamar meme.
Haɗin gwiwar masoya nau'in: A cikin 'yan shekarun nan, masu kallo da suka ji gajiya daga 'aikin K-genre (thrillers, halittu)' suna jin yunwa ga "daidai rom-com na gargajiya", kuma haɗin gwiwar Choi Jin-hyuk da Oh Yeon-seo, wanda aka sani da 'masu rom-com', ya dace da wannan bukata.
Asalin wannan fim, kamar yadda daraktan Kim Jin-sung ya bayyana, shine "romantic comedy mai juyawa". Yayin da labarin soyayya na al'ada ke biye da matakan jere na 'hadawa → son juna → kuskure → soyayya → aure/haihuwa', 《Positively Yours》 yana juyawa wannan tsari.
Tsara kammalawa a matsayin farawa: Fim din yana gabatar da sakamakon da ya fi kusanci na jaruman maza da mata, 'yaro', a cikin farkon shahararrun 1-2. Wannan yana sa masu kallo su nutse cikin labarin warware matsala wanda aka mayar da hankali kan "Shin za su yi soyayya?" (Shin za su?) maimakon "Ta yaya za su magance wannan yanayin?" (Ta yaya za su?)
Rikicin ra'ayoyin rashin aure: Kang Doo-joon (wanda Choi Jin-hyuk ya taka) da Jang Hee-won (wanda Oh Yeon-seo ya taka) suna da halaye da suka yanke shawarar 'rashin aure' saboda dalilai daban-daban. Doo-joon ya yi alkawarin ba zai fara iyali ba saboda raunin mutuwar dan uwansa, yayin da Hee-won ke rashin amincewa da tsarin aure saboda rabuwa da iyayenta da sanyi na mahaifiyarta. Irin wannan ban dariya da ke tasowa daga bayar da hujja mai karfi ga aure (yaro) ga halayen da suka fi nesa da aure yana zama babban juyin halin fim din.
Babban juyin halin fina-finai a shekarar 2026 shine 'sauri'. Masu kallo da suka saba da abun ciki mai gajeren lokaci ba za su iya jure jinkirin kuskure ko rikice-rikice (wanda aka saba kira 'sassan dankali mai zafi') ba. Wannan aikin yana nuna wadannan halayen kallo sosai.
Ci gaban gaggawa: Dogon labarin asalin webtoon an takaita, tare da tsarin daga tabbatar da haihuwa zuwa bude wa duka iyayen da kuma bayyana kai tsaye na jarumin namijin yana faruwa ba tare da hutu ba a cikin shahararrun 4-5.
Fassara gaggawa na rikice-rikice: A karshen shahararrun 5, bayyana Doo-joon ga Hee-won a gaban abokin hamayya Min-wook (wanda Hong Jong-hyun ya taka) yana warware damuwar soyayya da wuri, yana tayar da dopamine ta hanyar bayar da 'soyayya mai sauƙi' da masu kallo ke so.
Dangantakar halayen a cikin fim din an tsara su don wucewa daga sauƙin soyayya, tare da kowanne halaye suna cike da raunin juna.
Kang Doo-joon (Choi Jin-hyuk) - Mai Ceto na Rauni: A bayyane, yana bayyana a matsayin cikakken dan kasuwa na biyu, amma yana da rauni wanda ke hana shi rike hannun wasu saboda jin kunya kan mutuwar dan uwansa. Hee-won da yaron suna zama 'abubuwan da za a kare' a gare shi, suna ba shi sabuwar manufa a rayuwa.
Jang Hee-won (Oh Yeon-seo) - Karyewar Cikakken: Wani hali wanda ke samun 100 a aiki amma 0 a soyayya. Wani abu mai sarrafa wanda ba a iya sarrafawa na 'haihuwa' yana faruwa a rayuwarta, wanda ta tsara da kyau, kuma ta hanyar wannan, tana koyon yadda za ta dogara ga wasu (Doo-joon) a cikin wani yanayi mai ban mamaki.
Lee Min-wook (Hong Jong-hyun) - Maza na Maza na Kyau: Abokin Hee-won na shekaru 20. Yana haifar da damuwa ta hanyar rikici tsakanin abota da soyayya, amma maimakon zama mai adawa mai yawa, yana aiwatar da 'kallon soyayya', yana inganta ingancin labarin.
Hwang Mi-ran (Kim Da-som) - Mai Taimako Mai Faranta: Matar abokiyar Hee-won wacce ke da son Min-wook, tana taka rawa wajen karya yanayi masu yiwuwa tare da hanyar magana mai faranta.
Fim din, wanda aka gina bisa ga littafin yanar gizo da webtoon 《Positively Yours》, ya yi kokarin daidaita tsakanin tsammanin masoya asali da shaharar masu kallo na fim din. Bambance-bambancen da suka taso a cikin wannan tsarin canji suna zama muhimman alamu don fahimtar 'halayen kafofin watsa labarai'.
Babban jayayya da canji shine canza aikin jarumar mata Jang Hee-won. A cikin asalin aikin, Hee-won malama ce, amma a cikin fim din, an canza saitinta zuwa ma'aikaciyar 'Tae Han Liquor', inda jarumin namijin Kang Doo-joon shine shugaban.
A cikin al'ummomin kasashen waje kamar Reddit, akwai muhawara mai zafi game da wannan canjin saitin. Duk da cewa akwai suka cewa "labarin ci gaban 'Hee-won wacce ta so ta zama malama', wanda shine asalin aikin, ya bace" (sukan "poopshow"), akwai kuma kariya da ke cewa "canjin zuwa saitin ofis ya maximized kyawawan hoton Choi Jin-hyuk da Oh Yeon-seo na sutura/ofis". Wannan yana bayyana a matsayin ciwon da ba za a iya guje masa ba wanda ya taso a cikin tsarin canza 'labarin mutum' na webtoon zuwa 'labarin hoto/alaƙa' na fim din.
Choi Jin-hyuk: Karyata 'Namijin Karfi'
Choi Jin-hyuk ya wakilci karfin namiji ta hanyar ayyuka kamar 《Tunnel》, 《Zombie Detective》. Duk da haka, a cikin 《Positively Yours》, yana yin dariya akan hoton karfinsa.
Amfani da Gap Moe: Scenun inda mai wakiltar chaebol mai sanyi ke shiryawa abinci ga jarumar mata mai ciki ko bincika intanet don 'abinci mai kyau ga mata masu ciki' yana haifar da dariya mai girma a cikin bambanci da bayyanar sa.
Fassarar Rauni: Musamman a cikin shahararrun 5, bayyana girgiza hannu da firgici a cikin yanayin lif yana nuna zurfin mai wasan kwaikwayo na kadai ba tare da rasa zurfin hali ba ko da a cikin nau'in mai haske na soyayya. Nuna rashin ikon sa yayin da ya fadi a gaban Hee-won yana zama wani muhimmin lokaci (Killing Part) wanda ke tayar da karfin karewa a cikin masu kallo.
Oh Yeon-seo: Soyayya ta Uwa da aka ɓoye a cikin 'Saitin Ofis'
Oh Yeon-seo kwararre ne a cikin wasan kwaikwayo na dariya, wanda aka tabbatar ta hanyar ayyuka kamar 《Come! Jang Bo-ri》, 《The Crazy X in This Area》. A cikin wannan aikin, tana bayyana duka bangarorin ta a matsayin 'siga mai kyau' da damuwarta a matsayin 'matar da ke fatan haihuwa'.
Harshe na Siga: Kyawawan rigunan da jaket da take sawa suna zama kayan yaki a gare ta a matsayin 'matar kasuwanci mai nasara'. Duk da haka, bayyanarta mai jin dadin a gida da bayyana ta yayin da take duba gwajin ciki suna kama da damuwa a cikin ratar wannan kayan yaki.
Mai Tsara Haɗin Kai: Yayin da ta kimanta kyakkyawar haɗin gwiwar ta da Choi Jin-hyuk a matsayin "100 daga cikin 100", Oh Yeon-seo tana daidaita nau'in wasan kwaikwayo mai nauyi na Choi Jin-hyuk tare da amsoshin ta masu rai. Wasu masu kallo suna sukar halayenta a matsayin sun koma wani saitin 'mara kyau', amma kyawawan halayen Oh Yeon-seo suna kare wannan sosai.
Jagoran Kim Jin-sung yana mai da hankali kan canza 'dama mai dariya na webtoon' zuwa 'gamsuwa mai ma'ana na fim'.
Fim din yana canza sautin haske bisa ga yanayin tunanin halayen.
Kyawawan Harshe na Kariya: A cikin yanayi inda Doo-joon da Hee-won suka kasance kadai a cikin lif ko dakin taro mara cike, an cire hayaniya ta baya kuma an rage haske don aiwatar da 'duniya nasu'. Musamman, 'damin numfashi a cikin dakin taro mara cike' da aka bayyana a cikin hasashen shahararrun 6 yana amfani da dabarar jagoranci da ke cire muhallin da ke kewaye da su da mai da hankali kan juna ta hanyar tasirin haske na pin.
Bambancin Zafi da Sanyi: Wurin Doo-joon (ofis, gida) an bayyana shi a cikin launin shuɗi mai sanyi, yayin da wurin Hee-won a cikin launin zinariya mai dumi, kuma yayin da biyu ke kusantar juna, canjin hasken launin dumi da ke shigowa cikin wurin Doo-joon yana bayyana zafin tunani.
Kiɗa yana zama mai haɓaka da ke ƙara ƙarfi ga jin daɗin soyayya.
Tomorrow X Together's Yeonjun - 'Boyfriend' (OST Part 4): Ta hanyar amfani da mawaki na idol, yana ƙara sabbin abubuwa da kuma haifar da shigowar masoya K-pop na duniya.
Ha Hyun-sang - 'Sailing' (OST Part 3): Wani kyakkyawan ballad na acoustic, an saka shi a cikin yanayi masu motsa jiki inda jaruman biyu ke rungumar juna, yana ƙara zurfi ga labarin.
《Positively Yours》 ba wani cikakken fim bane. Akwai suka cewa an yi rashin kyau wajen daidaita layukan jin daɗin asalin aikin, kuskuren tabbatar da likita, da kuma maimaitawar al'ada mai ɗan gajeren lokaci suna bayyana a matsayin iyakoki masu kyau.
Duk da haka, dalilin da ya sa wannan fim ya mamaye kasuwannin duniya a watan Janairu 2026 yana da bayyananne. Yana bayar da 'tabbacin jin daɗi a cikin zamanin rashin tabbas'. A cikin zamanin da soyayya, aure, da haihuwa ke zama masu tsoro, mafarkin Kang Doo-joon yana cewa, "Kuskure ne, amma ba damuwa, za mu ɗauki alhakin tare" da ƙarfin Jang Hee-won na amincewa da zaɓin ta suna ba masu kallo daɗin jin daɗi mai ƙarfi.
Wannan fim yana kama da zuma mai dumi da aka bayar ga masu kallo na duniya da suka gaji da wasannin tunani masu rikitarwa ko fina-finan ramuwar gayya masu tsanani. Mai zaki, mai jin daɗi, kuma fiye da komai, gayyata ga duniya inda 'ƙarshe mai farin ciki' ya tabbata. Wannan shine asalin da ƙarfin 《Positively Yours》 wanda ke tabbatar da halin da ba ya canza na 'K-Rom-Com'.
