Actor Lee Junho has been selected as the official model for the K-Beauty Trip platform 'Huayanxing' that encompasses K-Beauty, tourism, and medical services.
On the 17th, the developer of 'Huayanxing' Co., Ltd. OAI announced, "We have selected Lee Junho as the brand's official promotional model." Lee Junho has already completed a photoshoot in January, and starting from this, teaser videos will be released, and marketing activities targeting the Chinese market will be gradually expanded.
A representative from Co., Ltd. OAI explained the background of the model selection, stating, "We believe that the 'trust-based premium K-Beauty trip experience' that Huayanxing pursues and the sincere and healthy image that Lee Junho has shown to the public for a long time will create a high synergy."
Lee Junho is a representative global actor who has built a solid fandom across Asia beyond Korea. In particular, the drama 'King the Land' he appeared in last year has proven to be a consistent topic among local viewers, with over 15,000 participants rating it on the Chinese content rating platform Douban.
In addition, he continues to connect with Chinese viewers through various works such as 'Typhoon Company', and the Netflix series 'Cashero' topped the global TOP10 (non-English category) immediately after its release, gaining worldwide attention. As a result, actor Lee Junho's global presence has also been significantly strengthened.
Meanwhile, 'Huayanxing' is an all-in-one K-Beauty trip platform optimized for the Chinese user environment based on WeChat. It features a flow that provides everything from exploring K-Beauty content, AI skin and style diagnosis, consultations and reservations at verified hospitals and beauty shops, reward services, to hotel, shopping, and tourism courses.
In particular, the entire process from 'information exploration - diagnosis - consultation/reservation - visit - reviews and dissemination' is organically designed within the platform, focusing on minimizing the information asymmetry and opaque intermediary structure that Chinese customers are most anxious about.
There is growing interest in how 'Huayanxing', led by Lee Junho, will demonstrate its impact in the Chinese K-Beauty trip market.
