The Algorithm of Intimacy: 'Boyfriend on Demand' and the Commodification of the Human Heart
In January 2026, the drama 〈Boyfriend on Demand〉 was simultaneously released worldwide through Netflix, dominating global traffic immediately after its release and proving the strength of K-content once again. The meeting of two massive icons, Jisoo from Blackpink and actor Seo In-guk, had immense commercial explosive power in itself, yet the perspective of most mainstream media on this...