The group NewJeans has set another record by producing their first track with 900 million streams on the global music streaming platform Spotify.
According to Spotify on the 16th, NewJeans' single album ‘OMG’ and its title track ‘OMG’ recorded a cumulative play count of 901,364,493 as of the 14th. This figure adds 100 million streams approximately 10 months after surpassing 800 million in March last year, once again proving their long-standing global popularity.
‘OMG’ is a hip-hop R&B genre song that combines UK garage rhythms and trap beats, characterised by its bouncy melody and catchy chorus. The point choreography where hands are placed on the head and the head nods to the lyrics “Oh my oh my God” maximises the song's appeal and has garnered responses from fans worldwide.
Since its release in January 2023, the track has reached a peak of 74 on the US Billboard Hot 100 main singles chart, remaining on the chart for six consecutive weeks. This achievement is regarded as exceptional for a K-pop rookie group at the time. Additionally, it ranked 10th on the Billboard Global 200 and 7th on the Billboard Japan Hot 100, showcasing prominence across major global charts.
In particular, along with ‘Ditto’ from the same album, it has dominated major domestic and international charts for an extended period, establishing itself as a representative hit song of 2023.
NewJeans' Total Cumulative Play Count on Spotify Exceeds 7.2 Billion
Including ‘OMG’, NewJeans currently has a total of 15 tracks with over 100 million streams on Spotify. ‘Super Shy’ and ‘Ditto’ have over 800 million streams, ‘Hype Boy’ has over 700 million streams, and ‘Attention’ has over 500 million streams.
Additionally, ‘New Jeans’ and ‘ETA’ have over 400 million streams, ‘Cookie’ has over 300 million streams, and ‘Hurt’, ‘Cool With You’, ‘How Sweet’, and ‘Supernatural’ have over 200 million streams each, while ‘ASAP’, ‘Get Up’, and ‘Bubble Gum’ have also surpassed 100 million streams each.
As a result, the total cumulative play count of all songs released by NewJeans on Spotify has exceeded 7.2 billion. Given the short period since their debut, this record highlights NewJeans' global influence and musical impact.
Meanwhile, NewJeans continues to create a new trend in K-pop based on their unique musical style and trendy performances, maintaining a steady growth in the global market.