[magazine kave=ಪಾರ್ಕ್ ಸುನಾಮ್ ಪತ್ರಕರ್ತ] 2023ರಲ್ಲಿ, ಜಗತ್ತಿನ ಜನರ ಮನಸ್ಸು ಒಂದು ವ್ಯಕ್ತಿಯ ಬಾಯಿಯ ಮೇಲೆ ಕೇಂದ್ರೀಕೃತವಾಗಿದೆ. K-POP ಎಂಬ ಶ್ರೇಣಿಯನ್ನು ಜಗತ್ತಿನ ಮುಖ್ಯ ಧಾರೆಯಲ್ಲಿಗೆ ತರುವ ವ್ಯಕ್ತಿ, ಹೈಬ್(HYBE)ನ ಬಾಂಗ್ ಸಿಹ್ಯಾಕ್ ಅಧ್ಯಕ್ಷರು ಕೆಲವು ಶಾಕ್ ನೀಡುವ, ಬಹುಶಃ ಆತ್ಮಹತ್ಯೆಗೋಸ್ಕರ ಕೇಳಿಸಬಹುದಾದ ವಿಷಯವನ್ನು ಎತ್ತಿದ್ದಾರೆ. "K-POPನಿಂದ 'K' ಅನ್ನು ತೆಗೆದು ಹಾಕಬೇಕು." ಈ ಹೇಳಿಕೆ ಕೇವಲ ಬ್ರಾಂಡ್ ಮಾರ್ಕೆಟಿಂಗ್ ದೃಷ್ಟಿಯಿಂದ ಪುನಃ ಬ್ರಾಂಡಿಂಗ್ ಘೋಷಣೆ ಅಲ್ಲ. ಇದು ಕೊರಿಯಾದ ಭೂಗೋಳಿಕ, ಸಾಂಸ್ಕೃತಿಕ ವಿಶೇಷತೆಯ ಆಧಾರದ ಮೇಲೆ 'K-POP' ಬೆಳವಣಿಗೆಗೆ ತಲುಪಿದ ತೀವ್ರತೆಯನ್ನು ಸೂಚಿಸುವ ಒಳಗೊಮ್ಮಲು ಮತ್ತು ಅದೇ ಸಮಯದಲ್ಲಿ ಅದರ ಮಿತಿಗಳನ್ನು ಮೀರಿಸಲು 'ಸಿಸ್ಟಮ್' ಅನ್ನು ರಫ್ತು ಮಾಡುವ ಮಹತ್ವಾಕಾಂಕ್ಷಿ ತಂತ್ರಾತ್ಮಕ ಪರಿವರ್ತನೆಯ ಸಂಕೇತವಾಗಿದೆ.
ಬಾಂಗ್ ಅಧ್ಯಕ್ಷರ ಈ ತೀವ್ರತೆಯ ಅರಿವು ಸಂಖ್ಯೆಗಳ ಮೂಲಕವೂ ದೃಢೀಕರಿಸಲಾಗಿದೆ. ಬಾಂಗ್ಟಾನ್ಸೋನಿಯನ್(BTS)ನ ಅಪೂರ್ವ ಯಶಸ್ಸಿನ ನಂತರ, K-POPನ ಜಾಗತಿಕ ರಫ್ತು ಪ್ರಮಾಣವು ಐತಿಹಾಸಿಕ ಉನ್ನತಿಗೆ ತಲುಪಿದರೂ, ಬಿಲ್ಬೋರ್ಡ್ ಹಾಟ್ 100 ಚಾರ್ಟ್ ಪ್ರವೇಶದ ಸಂಖ್ಯೆಗಳು ಸೇರಿದಂತೆ ವಾಸ್ತವಿಕ ಮುಖ್ಯ ಮಾರುಕಟ್ಟೆಯಲ್ಲಿ ಪ್ರಭಾವದ ಸೂಚಕಗಳು ಸ್ಥಗಿತಗೊಂಡಿವೆ ಅಥವಾ ಕುಸಿತವನ್ನು ತೋರಿಸುತ್ತವೆ. ದಕ್ಷಿಣ ಏಷ್ಯಾ ಮಾರುಕಟ್ಟೆಯಲ್ಲಿ ಸೂಚಕಗಳ ಕುಸಿತ ಮತ್ತು ಪಶ್ಚಿಮ ಮಾರುಕಟ್ಟೆಯಲ್ಲಿ 'ಫ್ಯಾಂಡಮ್ ಬಿಸಿನೆಸ್' ವಿಸ್ತರಣೆಯ ಮಿತಿಗಳು "ಈ ರೀತಿಯಲ್ಲಿದ್ದರೆ K-POP ತಾತ್ಕಾಲಿಕ ಫ್ಯಾಡ್ ಆಗಿ ಕೊನೆಗೊಳ್ಳಬಹುದು" ಎಂಬ ಭಯವನ್ನು ಹುಟ್ಟಿಸುತ್ತವೆ. "ಪ್ರಸ್ತುತ ಸಾಧನೆಗೆ ತೃಪ್ತರಾಗಿದರೆ, ನಾವು ಕ್ಷಣದಲ್ಲೇ ಹೀನಾಯವಾಗುತ್ತೇವೆ" ಎಂದು ಬಾಂಗ್ ಅಧ್ಯಕ್ಷರ ಎಚ್ಚರಿಕೆ ಕೇವಲ ಅತಿಶಯೋಕ್ತಿಯಲ್ಲ, ಆದರೆ ಡೇಟಾವನ್ನು ಆಧರಿಸಿದ ತೀವ್ರವಾದ ವಾಸ್ತವಿಕ ಅರಿವು.
ನಾವು ಈಗ 'ಹಾಲಿ 3.0' ಯುಗವನ್ನು ನೋಡುತ್ತಿದ್ದೇವೆ. ಟಿವಿ ಮತ್ತು ಚಲನಚಿತ್ರಗಳಂತಹ ಏಕಕಾಲದ ವಿಷಯಗಳನ್ನು ರಫ್ತು ಮಾಡುವ 1.0 ಯುಗ, ಕೊರಿಯನ್ ಸದಸ್ಯರ ಕೇಂದ್ರದ ಐಡಲ್ ಗುಂಪುಗಳ ಮೂಲಕ ಸಂಗೀತ ಮತ್ತು ಪ್ರದರ್ಶನಗಳನ್ನು ರಫ್ತು ಮಾಡುವ 2.0 ಯುಗವನ್ನು ಮೀರಿಸಿ, ಈಗ K-POP ಅನ್ನು ನಿರ್ಮಿಸುವ 'ನಿರ್ಮಾಣ ವ್ಯವಸ್ಥೆ' ಮತ್ತು 'ವಿಕಾಸದ ಜ್ಞಾನ' ಅನ್ನು ಸ್ಥಳೀಯವಾಗಿ ಅಳವಡಿಸುವ 3.0 ಯುಗಕ್ಕೆ ಪ್ರವೇಶಿಸಿದ್ದೇವೆ. ಇದು SM ಎಂಟರ್ಟೈನ್ಮೆಂಟ್ನ ಈಸುಮಾನ್ ಮಾಜಿ ಪ್ರಧಾನ ನಿರ್ಮಾಪಕ早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早早ಾ
