[magazine kave=Paark Su-nam gaazexeessitu] Bara 2023, industirii aadaa hawaasaa addunyaa guutuu irratti yaada namni tokko hunda fudhate. Namni K-POP jedhamu gara bu'uura addunyaa geesse, HIVE (HYBE) bakka bu'aa Bang Si-hyuk yaada nama rifachiisu, yookaan of balleessuu fakkaatu dhiyeesse. "K-POP irraa 'K' fudhachuu qabna." Jechi kun beeksisa reebranding kan hin taane, garuu beeksisa guddaa kan 'sistemi' sana addunyaatti erguu barbaadu ture.
Yaada Bang Si-hyuk kun lakkoofsa irratti mirkanaa'eera. Erga BTS milkaa'ina guddaa argatee booda, galii K-POP addunyaa guutuu ol ka'ee ture, garuu lakkoofsa Billboard Hot 100 keessatti seenuu fi bu'aa dhugaa irratti dhiibbaa hin qabu ture. Guddina gabaa Koonyaa Bahaa fi daangaa 'fandom business' gabaa Lixaa keessatti "K-POP yeroo gabaabaa keessatti dhumuu danda'a" yaada sodaachisaa ture. "Milkaa'ina amma irratti hafuuf yoo yaalle, saffisaan ni kufna" yaada Bang Si-hyuk kun dhugaa irratti hundaa'e ture.
Amma 'Hallyu 3.0' yeroo keessa jirra. Yeroo 1.0, yeroo 2.0 fi amma yeroo 3.0 keessa jirra. Kunis 'Culture Technology' kan SM Entertainment duraan dhiyeesse fi 'Multi-home, Multi-genre' kan HIVE barbaadu dha.
Gareen 'KATSEYE' kunis HIVE fi Geffen Records waliin hojjechuun kan uumame dha. Los Angeles keessatti, afaan Ingiliffaan sirbu, fi miseensa tokko qofaan kan ijaarame dha. Garuu 'T&D (Training & Development)' K-POP sirna hordofe. Kunis humna laafaa Kooriyaa 'Kooriyaa' qofa gurguruu irra darbee, sirna addunyaa guutuu keessatti bu'uura ta'uu barbaadu dha.
'The Debut: Dream Academy' kan HIVE fi Geffen Records waliin hojjechuun kan uumame, sirna 'T&D (Training & Development)' K-POP kan addunyaa Lixaa keessatti hojjechuu danda'uuf yaalii guddaa ture.
Mitra Darab HxG (HIVE x Geffen) bakka bu'aa, waggaa tokkoof sirna guyyaa 20 hojjechuu danda'u ijaareera jedhe. Sirna K-POP kan addunyaa Lixaa keessatti hojjechuu danda'u ijaareera. Kunis sirna 'A&R' kan addunyaa Lixaa irraa adda. Sirna K-POP 'Raw Talent' ijaaree fi 'Idol' taasisuuf xiyyeeffate.
Sirna kana keessatti rakkoo aadaa uumame. Netflix 'Pop Star Academy: KATSEYE' rakkoo kana ifatti agarsiise.
Naisha fi NDA ulfaatina: Naisha sirna K-POP keessatti 'NDA' fi to'annoo hin ta'u. Naisha 'K-POP' sirna keessatti 'NDA' fi to'annoo hin ta'u.
Manon fi yaada fi 'It Factor': Manon miseensa sirna K-POP keessatti 'It Factor' fudhate. Manon miseensa sirna K-POP keessatti 'It Factor' fudhate.
'Dream Academy' rakkoo sirna K-POP addunyaa irratti ifatti agarsiise. Yaada 'K-POP' sirna keessatti 'NDA' fi to'annoo hin ta'u.
HIVE yaalii sirna K-POP addunyaa irratti ifatti agarsiise. Yaada 'K-POP' sirna keessatti 'NDA' fi to'annoo hin ta'u.
KATSEYE jalqaba hin salphanne. 'Debut' jalqaba hin salphanne. 'Debut' jalqaba hin salphanne.
Garuu 'Touch' jalqaba hin salphanne. 'Touch' jalqaba hin salphanne.
Spotify fi Chartmetric dataa irratti hundaa'ee, KATSEYE milkaa'ina hin ta'u. KATSEYE milkaa'ina hin ta'u.
Yaada 'K-POP' sirna keessatti 'NDA' fi to'annoo hin ta'u.
Gabriela: 513.7 million streaming (despite being a non-title track)
Touch: 508.1 million streaming (actual breakout hit)
Gnarly: 380.8 million streaming
Debut: 226.8 million streaming
M.I.A.: 89.1 million streaming
'Debut' 226.8 million streaming, 'Touch' fi 'Gabriela' 500 million ol. 'Gabriela' TikTok irratti viral ta'uu fi streaming ol. Kunis KATSEYE sirna 'album listening' fi 'fandom streaming' irra darbee, TikTok irratti viral ta'uu fi streaming ol.
Chartmetric dataa irratti hundaa'ee, KATSEYE monthly listeners 28.4 million, daily streaming 8.3 million. Fanbase KATSEYE TikTok irratti viral ta'uu fi streaming ol.
Fanbase KATSEYE TikTok irratti viral ta'uu fi streaming ol. Fanbase KATSEYE TikTok irratti viral ta'uu fi streaming ol.
Fanbase KATSEYE TikTok irratti viral ta'uu fi streaming ol. Fanbase KATSEYE TikTok irratti viral ta'uu fi streaming ol.
JYP Entertainment fi Republic Records waliin hojjechuun 'VCHA' kan uumame, KATSEYE dura debut godhe. 'Girls of the Year' 10.6 million views, KATSEYE dura debut godhe.
Rakkoo sirna K-POP addunyaa irratti ifatti agarsiise
Rakkoo sirna K-POP addunyaa irratti ifatti agarsiise VCHA sirna K-POP addunyaa irratti ifatti agarsiise. VCHA sirna K-POP addunyaa irratti ifatti agarsiise.
Rakkoo sirna K-POP addunyaa irratti ifatti agarsiise VCHA sirna K-POP addunyaa irratti ifatti agarsiise. VCHA sirna K-POP addunyaa irratti ifatti agarsiise.
Rakkoo sirna K-POP addunyaa irratti ifatti agarsiise JYP sirna K-POP addunyaa irratti ifatti agarsiise. JYP sirna K-POP addunyaa irratti ifatti agarsiise.
SM fi Dear Alice: Sirna 'localization' fi 'legacy media' waliin
SM Entertainment fi Kakao, UK Moon&Back Media waliin hojjechuun 'Dear Alice' kan uumame, KATSEYE fi 'localization' fi 'legacy media' waliin. 'Made in Korea: The K-Pop Experience' BBC irratti agarsiise.
Sirna milkaa'ina addaa:
Sirna milkaa'ina addaa: Miseensota UK fi K-POP sirna milkaa'ina addaa. 'Ariana' UK Official Singles Chart irratti seene.
Sirna milkaa'ina addaa: 90s Westlife fi Take That sirna milkaa'ina addaa. TikTok irratti viral ta'uu fi streaming ol.
XG fi Blackswan, fi EXP Edition irraa barnoota
XG (Japan) fi Blackswan (multinational) 'K-POP' fi 'X-POP' jedhan.
EXP Edition 'K-POP' fi 'X-POP' jedhan. 'K-POP' fi 'X-POP' jedhan.
KATSEYE 'K-POP' fi 'X-POP' jedhan. KATSEYE 'K-POP' fi 'X-POP' jedhan.
KATSEYE 'K-POP' fi 'X-POP' jedhan. KATSEYE 'K-POP' fi 'X-POP' jedhan.
KATSEYE 'K-POP' fi 'X-POP' jedhan. KATSEYE 'K-POP' fi 'X-POP' jedhan.
KATSEYE 'K-POP' fi 'X-POP' jedhan. KATSEYE 'K-POP' fi 'X-POP' jedhan.
KATSEYE fi Grammy Appeal:
Diversity fi Inclusivity: Grammy diversity fi inclusivity irratti xiyyeeffate. KATSEYE diversity fi inclusivity irratti xiyyeeffate.
Commercial Viability: TikTok viral fi streaming ol.
Industry Support: HIVE fi Universal Music Group (Geffen) fi Olivia Rodrigo milkaa'ina.
Rakkoo sirna K-POP addunyaa irratti ifatti agarsiise: Rakkoo sirna K-POP addunyaa irratti ifatti agarsiise. Rakkoo sirna K-POP addunyaa irratti ifatti agarsiise.
KATSEYE 'K-POP' fi 'X-POP' jedhan. KATSEYE 'K-POP' fi 'X-POP' jedhan.
KATSEYE 'K-POP' fi 'X-POP' jedhan. KATSEYE 'K-POP' fi 'X-POP' jedhan.
