Al'adu suna kama da ruwa mai gudu wanda a karshe zai zama teku mai girma, amma idan wannan ruwan ya gurɓata, to teku ma zai kamu da cuta. A yanzu da 'Hallyu' na karni na 21 daga Koriya ta Kudu ke karya ikon al'adu na yammacin duniya, ana samun sukar cewa kafofin watsa labarai da ke daukar wannan al'ada har yanzu suna yawo a cikin 'gutter na gossip'.
A cikin wannan rashin daidaiton kafofin watsa labarai, fitowar kafofin watsa labarai na duniya 'KAVE' da ke dauke da slogan 'K to Global' wanda ya yi alkawarin isar da 'Signal' ba 'Noise' ba yana da mahimmanci a wannan lokacin da ke nuna barazanar jarida da kuma damar kasuwanci.
■ Harsuna 74, Shiga daga Kasashe 130... Wuce 'Katangar Harshe' da Fasaha
Dalilin da yasa fitowar KAVE ba ta da sauki ya bayyana. Sun karya 'iyakar gida' da kafofin watsa labarai na cikin gida ke bi ta hanyar fasaha. KAVE na watsa abun ciki a harsuna 74 a kasashe 100 ta hanyar CMS na AWS. Wannan ya wuce aikin fassara kawai, yana gina 'Silk Road' na dijital wanda ke mayar da harsunan gefe zuwa harsunan duniya.
Bayanan ba su yi karya ba. A cikin kasa da wata daya da bude shafin, an riga an tabbatar da shiga daga kasashe fiye da 130, wanda ke nuna yadda masu karatu na duniya ke bukatar 'K-Insight' mai tsabta. Yayin da kafofin watsa labarai na gargajiya ke neman zirga-zirga ta hanyar yada jita-jita marasa tabbas, KAVE ta zabi hanyar haduwa kai tsaye da masu karatu na duniya ta hanyar 'superiority' na fasaha.
■ Kin 'Inda Shara ke Tafasa'... Tattalin Arzikin 'Gossip Rejection'
Yayin da wasu kafofin watsa labarai na waje ke yi wa K-media na gossip dariya da cewa "Inda shara ke tafasa", KAVE ta dauki 'Gossip Rejection' a matsayin babban falsafa. Wannan ba kawai sanarwa ta dabi'a ba ce, amma dabarar tattalin arziki mai girma. Sun fahimci 'Brand Safety' inda kamfanoni kamar Chanel da Samsung ba sa son sanya tambarinsu kusa da labaran scandal. Yayin da wasu ke sayar da shara don samun kudi, KAVE na sayar da ruwan sha mai tsabta don tara 'Trust Capital'.
■ Fuskar Janus Biyu: 'Zurfin Fan' da 'Tsananin Kasuwanci'
Dabarun abun ciki na KAVE suna kama da 'Janus' na Roman Mythology da ke dauke da 'architecture' na 'dual track'.
Daya fuska tana murmushi ga masu sauraro. Sun fito da K-POP da K-DRAMA, da kuma 'K-GAME' wanda ya kasance a gefen kafofin watsa labarai. Sun yi nazari mai zurfi akan sarkar darajar IP da ke hada masana'antar wasanni da adabin yanar gizo da webtoon, suna ba da 'zurfin fan' ga masoya da 'inspiration' ga masu kirkira.
Fuska daya tana kallon kasuwanci da idanu mai tsanani. Sun yi nazari akan rikicin ikon kamfanonin nishadi a matsayin 'risk na tsarin mulki' ba kawai rikicin motsin rai ba, da kuma dabarun fadada hanyar sadarwa. Wannan rahoton basira ne da C-Suite na duniya ke bukatar karantawa tare da kofi na safe.
Sun kara da K-MEDICAL da K-ART don haskaka fasahar jiyya na ciwon daji na Koriya, tiyatar robot, da kuma kyawun monochrome, suna kammala 'class' na dandamali. Wannan zai zama jan kafet don masu talla na high-end kamar luxury brands da private banking (PB).
■ Makomar K: 'Me za a kara' ba 'Me za a cire'
Manufar KAVE a nan gaba ta bayyana. Suna son yada darajar K-industry, K-culture, K-life, da K-companies a duniya. A cikin ambaliyar bayanai, masu karatu yanzu suna bukatar 'insight' mai tsabta. Abin da ya sa gwajin KAVE ke da ban sha'awa shi ne sun sanya 'daraja' a matsayin babban canji na samfurin kasuwanci.
Sun jefar da gossip kuma sun zabi nazari. Sun cire hayaniya kuma sun zabi ainihi. A cikin teku mai datti inda shara ke tafasa, KAVE na hawa kan babban igiyar fasaha don bude sabon hanya mai suna 'trust'. A cikin wannan zagayowar inda al'adu ke zama kudi, kuma kudi ke zama al'adu, KAVE ta shirya zama jagora mafi kwarewa. Saboda haka, ya kamata mu mai da hankali kan 'Capital of Dignity' da za su rubuta.
Mujallar Kave Publisher/Editor-in-Chief Park Soo-nam/Editorial Writer Son Jin-ki/Deputy Editor Choi Jae-hyuk/Video Director Lee Eun-jae/Marketing Executive Jeon Young-sun/Marketing Manager Kim So-young/Chief Reporter Lee Tae-rim
